- The DNA of W: aloft has taken inspiration and the lessons learned from success with W Hotels to make sure aloft is a sensory experience with a singular sense of design and spirit of whimsy
- Urban loft-like rooms inspired by W, featuring extra high 9-foot ceilings and oversized windows for maximum light
- Well-designed guest rooms, featuring stylish furnishings, flat panel televisions, soothing showers and the aloft signature bed
- Well-designed workspaces with the latest technology, including cordless phones, and wireless access
- Mood enhancers, such as Music, Aroma, and Lighting programs that change throughout the day and night; fire and water elements further accentuate the experience
- Emphasis on touch-friendly textures in our design, such as cork and wood
- Comfortable public areas perfect for social interaction
- Re:fuel: a unique grab-and-go food & beverage concept modeled after popular cafes and coffeehouses, offering high-quality, sweet, savory and healthy options 24 hours-a-day
- Anything/anytime service: inspired by W Hotels' exclusive Whatever/Whenever, aloft is committed to making sure all of our guests' wishes come true (as long as they're legal)
